The Washington franchise officially became the Commanders in 2022, ending decades of history as the Redskins. This change marked a significant moment in NFL branding and reflected evolving sensitivity around Native American imagery.
Below is a chronology that captures key moments in the transition, including earlier name shifts within the franchise and the final move to Commanders.
| Year | Team Name | Key Context | League Status |
|---|---|---|---|
| 1932 | Boston Braves | Original founding name tied to local ownership and Native American imagery. | Early NFL era |
| 1933 | Boston Redskins | Name shift to Redskins, likely influenced by coach and player William Henry Dietz. | NFL regular season |
| 1999 | Washington Football Team | Temporary name used after retiring Redskins amid growing controversy. | NFL franchise in transition |
| 2022 | Washington Commanders | Official rebrand announced, introducing new logo and identity. | Current name and branding |
Origins of the Redskins Name
The roots of the Redskins name stretch back to the early years of the franchise, when it operated as the Boston Braves. Team leadership chose Redskins in 1933, tying the identity to a narrative around Native American heritage that was common in sports at the time.
Decades of Controversy
For many years, the Redskins name faced criticism from advocacy groups, Native American communities, and broader public observers who argued that the term was derogatory. The controversy intensified in the 1990s and 2000s as social awareness around racial representation grew.
Transition to Washington Football Team
In 2020, mounting pressure led the franchise to retire the Redskins name and logo. For two seasons, the team operated as the Washington Football Team, signaling a deliberate step toward a fresh, neutral identity while new branding was developed.
Introducing the Commanders
The shift to the Commanders emphasized strength, strategy, and unity. The rebrand introduced a modern visual system, updated wordmarks, and a narrative focused on leadership and tactical execution on and off the field.
Brand Evolution and Key Takeaways
- The franchise transitioned from Boston Braves to Redskins in 1933.
- Years of controversy over the Redskins name led to its retirement in 2020.
- The temporary Washington Football Team era bridged old and new identities.
- The 2022 rebrand to Commanders introduced a modern, strategy-focused image.
- Future decisions will likely balance legacy recognition with inclusive branding.
FAQ
Reader questions
Why did the team change from Redskins to Commanders?
The change was driven by widespread criticism of the Redskins name as harmful and outdated. The organization sought a brand that respected communities and aligned with contemporary standards of inclusion.
When did the Redskins officially become the Commanders?
The franchise officially became the Commanders in February 2022, following approval of the new name, logo, and brand assets by ownership and league partners.
What happened during the Washington Football Team era?
Between 2020 and 2021, the team competed as the Washington Football Team. This period allowed time for market research, design work, and stakeholder consultation ahead of the Commanders launch.
Will any legacy elements of the Redskins be preserved?
While the new identity focuses forward, the organization has acknowledged its history. Certain design cues and traditions from earlier eras subtly inform current branding and heritage initiatives.