Wiz Khalifa remains one of the most recognizable figures in modern music, yet his work now spans far beyond his classic stoner anthems. Across touring, brand deals, and streaming releases, many listeners wonder how he is building his career today.
From lifestyle ventures to evolving sound, the artist formerly known for carefree rap anthems has used a flexible strategy to stay relevant. The following breakdown helps track exactly what Wiz Khalifa is doing now through music output, business investments, and public presence.
| Current Focus | Main Activities | Notable Outputs | Status |
|---|---|---|---|
| Music Releases | Albums, singles, features, and surprise drops | Khalifa, 2007-era catalog streams, new tracks | Active, regular streaming updates |
| Brand Empire | Rolling Papers, lifestyle products, endorsements | Disposable vapes, apparel, fragrances | Core revenue driver |
| Live Performances | Headlining tours, festivals, residencies | Summer tour dates, club shows | Consistent scheduling |
| Business Ventures | Edibles, beverage lines, investments | Wiz Beverages, food collaborations | Expanding portfolio |
Current Music Projects and Sound
Albums, Mixtapes, and Singles
Wiz Khalifa continues to release music across formats, from full albums to quick singles that keep his name in rotation. Streaming platforms host a steady stream of new material aimed at both longtime fans and younger listeners.
Features and Collaborations
By appearing on tracks with pop, hip-hop, and EDM artists, he stays sonically current while expanding his reach beyond core stoner rap audiences. These features often highlight his melodic hooks and laid-back delivery.
Brand Empire and Product Lines
Rolling Papers and Lifestyle Extensions
The Rolling Papers brand remains central to his identity, but it has grown into a full lifestyle line that includes lighters, apparel, and design collaborations. This diversification helps translate cultural cachet into consistent revenue.
Disposable Vapes and Edibles
Disposable vapes, especially the iconic fruity cereal flavor, turned into a mainstream phenomenon and now anchor a large portion of his business earnings. Edibles and drinks extend the cannabis-adjacent brand into convenient, on-the-go consumption formats.
Touring, Residencies, and Live Presence
Festival and Arena Headlining
Major festivals and regional tours remain a priority, drawing nostalgic crowds who remember his mid-2010s peak while introducing his catalog to new listeners. These live events also promote his latest music and merchandise drops.
Residencies and Pop-Up Shows
Select residencies in Las Vegas and other nightlife hubs offer structured, repeat performances that build local excitement and revenue. Pop-up shows and surprise appearances keep his presence lively and unpredictable.
Business Investments and Long-Term Strategy
Cannabis Adjacent and Beyond
His interests extend beyond cannabis into mainstream consumer goods, from beverages to tech partnerships. By positioning himself as an entrepreneur rather than only a musician, he builds income streams that outlast any single trend.
Media and Public Appearances
Podcasts, interviews, and social media posts help maintain visibility in an industry driven by attention. These appearances often focus on lifestyle, business lessons, and candid reflections on past decisions.
Future Focus and Legacy Building
As music trends shift, Wiz Khalifa is positioning himself as a long-term business operator while continuing to create and perform. His blend of music, branding, and public engagement is designed to sustain his career beyond any single era or sound.
- Maintain a regular schedule of singles and streaming releases to stay audible
- Expand branded product lines in cannabis, beverages, and lifestyle categories
- Secure headline tours, residencies, and festival dates to engage live audiences
- Leverage collaborations and features to reach new demographic segments
- Invest in media appearances and social channels to reinforce public relevance
FAQ
Reader questions
Does Wiz Khalifa still release new music regularly now?
Yes, he continues to release singles and occasional projects, using streaming platforms to keep a steady flow of new songs that maintain his relevance.
What is his biggest source of income today?
His branded cannabis and lifestyle products, especially disposable vapes and Rolling Papers merchandise, now generate more revenue than music alone.
Does he still perform at festivals and major venues now?
Absolutely, he remains a popular festival headliner and books arena and club shows worldwide to engage fans and promote his catalog.
How does he stay culturally relevant with newer hip-hop artists dominating the scene?
By collaborating across genres, leveraging his classic hits, and maintaining an active social media presence, he keeps himself visible to both older and younger audiences.