Serena Williams remains one of the most visible former professional athletes, balancing high-profile business ventures with family life and select public appearances. With her playing career winding down, fans often ask what does serena williams do now beyond tennis.
She leverages her extraordinary brand to drive initiatives in health, equity, and education while shaping culture through media, design, and leadership roles that reflect her long-term influence.
| Role | Key Focus | Impact Area | Public Presence |
|---|---|---|---|
| Founder & CEO | Serena Ventures | Investing in women- and minority-founded companies | Active on deal announcements and mentorship |
| Co-Founder | Lucky Lion | Baby and family essentials | Product launches and brand storytelling |
| Investor & Advisor | Korede Health | Maternal health innovation | Public endorsements and mission-driven campaigns |
| Media Executive | Netflix & Serena Studios | Content creation and unscripted shows | Behind-the-scenes features and interviews |
| Philanthropist | The Serena Williams Fund | Education equity and uplifting underserved communities | Campaigns, school openings, and global partnerships |
Business Ventures And Brand Building
Serena channels her championship pedigree into high-impact entrepreneurship, shaping product ecosystems rather than only endorsing them. Her portfolio spans venture capital, family-oriented goods, media production, and strategic advisory roles.
By founding Serena Ventures, she actively scouts founders who align with her values of innovation and inclusion, using capital and access to accelerate companies led by women and people of color.
Health Wellness And Advocacy
Maternal Health Leadership
After facing life-threatening complications during childbirth, Serena became a vocal advocate for maternal health, pushing hospitals to take Black maternal mortality seriously and supporting tech like Korede Health that improves patient outcomes.
Fitness And Lifestyle
She collaborates with brands on wellness gear, training methodologies, and inclusive fitness content, emphasizing longevity and mental health alongside physical performance.
Media Content And Creative Projects
Through Netflix and her own production arm, Serena Williams Studios, she develops documentaries, unscripted series, and limited shows that highlight diverse voices and untold stories from her world and beyond.
This move reinforces her cultural authority while expanding storytelling opportunities for underrepresented creators in the industry.
Legacy And Community Impact
Her foundation focuses on education equity, funding school programs, scholarships, and facilities that empower young people in underserved regions to build futures grounded in opportunity.
She frequently partners with global organizations, aligning her platform with measurable outcomes in literacy, leadership, and economic access for girls.
Career Evolution And Public Influence
- Champion investor in early-stage companies via Serena Ventures
- Co-founder of family brand Lucky Lion, focusing on quality essentials
- Executive producer of impactful documentaries and series on Netflix
- High-profile advocate for maternal health and education equity
- Global role model inspiring leadership and inclusion across industries
FAQ
Reader questions
What does serena williams do now in business and investing
She runs Serena Ventures, where she leads a portfolio of startups in tech, health, and consumer brands, with a strong focus on backing women- and minority-led companies that drive innovation and inclusion.
How does serena williams contribute to health and advocacy today
Serena advocates for maternal health reform, shares her childbirth experience to destigmatize complications, and supports digital health tools that improve patient safety, especially for Black mothers.
What role does serena williams play in media and entertainment now
Through Netflix partnerships and her studio, she produces and hosts content that spotlights diverse perspectives, blending storytelling with her personal journey to influence culture beyond sports.
How does serena williams create impact through philanthropy and education
Her fund invests in school infrastructure, scholarships, and leadership programs, aiming to close opportunity gaps and equip the next generation with resources to thrive academically and professionally.