Georgie builds 90 day client roadmaps that turn vague goals into measurable growth. She combines analytics, messaging, and channel testing to help brands move faster in competitive markets.
Her work centers on rapid validation, clear positioning, and repeatable playbooks that teams can follow after the initial 90 days.
| Project Phase | Primary Goal | Key Activities | Deliverable |
|---|---|---|---|
| Discovery (Weeks 1-2) | Clarify positioning and audience | Interviews, competitor audit, data review | Positioning brief and success metrics |
| Experimentation (Weeks 3-6) | Test fast channels and messages | Creative sprints, budget tests, landing pages | Performance report and channel matrix |
| Scale (Weeks 7-10) | Double down on winning approaches | Budget reallocation, funnel optimization | Growth plan with owners and timelines |
| Handoff (Weeks 11-12) | Make the system easy to run | Documentation, training, dashboards | Operational playbook and reporting cadence |
Discover The Core 90 Day Focus
In the first month, Georgie maps where the brand sits now and where it needs to go. She interviews stakeholders, reviews existing data, and defines a small set of North Star metrics that matter most to the business.
The goal is not to build a massive plan but to establish a clear, testable hypothesis about how growth will happen in the next quarter.
Audience And Messaging Audit
She examines existing personas, reviews customer feedback, and checks message resonance across channels. The output is a tightened positioning statement and a prioritized list of pain points to address in content and ads.
Channel Screening And Constraints
Georgie assesses which paid and owned channels the team can realistically support. She considers budget, skills, and existing assets to avoid overpromising and to focus effort on high leverage options.
Design The 90 Day Experimentation Plan
With foundations set, Georgie structures a series of short experiments across selected channels. Each experiment has a clear hypothesis, success indicator, and kill criteria to prevent wasted spend.
This phase is where the majority of tactical work happens, from creative production to audience setup, and constant monitoring for quick optimizations.
Creative And Funnel Setup
She guides the team on building modular ad creative and landing page templates that can be mixed and matched during testing.
Metric Guardrails
Georgie defines leading and lagging indicators, so the team knows when to pause, iterate, or scale each test.
Execution At Scale
Once experiments show promise, Georgie reallocates budget toward the best performing mixes. She tightens targeting, refines offers, and aligns sales or product teams to handle increased demand.
The focus shifts to predictable delivery, documented workflows, and maintaining quality as volume rises.
Budget Reallocation
She moves funds away from underperforming channels and into proven campaigns, while preserving some budget for new tests.
Cross Team Coordination
Regular check ins with product, support, and sales ensure that handoffs are smooth and that messaging stays consistent.
Operationalize The 90 Day Growth Playbook
- Define 1 to 3 North Star metrics aligned with business goals
- Complete a rapid audit of audience, messaging, and current performance
- Run 3 to 5 short channel experiments with clear hypotheses
- Scale winners by reallocating budget and optimizing funnels
- Document processes, handoffs, and reporting for long term execution
FAQ
Reader questions
What specific skills does Georgie use during the 90 day engagement?
She applies marketing analytics, positioning, channel experimentation, and growth playbooks to drive measurable results within a short timeline.
How does Georgie prioritize which channels to test first?
Based on audience behavior, existing assets, team bandwidth, and cost efficiency to focus on the highest potential return early.
What happens to experiments that do not meet targets?
Georgie documents learnings, pauses underperforming variants, and reallocates resources to more promising approaches.
How does the team maintain momentum after the 90 days end?
She leaves a clear playbook, dashboards, and ownership assignments so the growth engine can keep running.