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The Best Toothpaste 2017: Top-Rated Picks for a Winning Smile

Choosing the right toothpaste in 2017 meant navigating whitening claims, sensitivity relief options, and natural formulations. This overview highlights standout products and key...

Mara Ellison Jul 31, 2026
The Best Toothpaste 2017: Top-Rated Picks for a Winning Smile

Choosing the right toothpaste in 2017 meant navigating whitening claims, sensitivity relief options, and natural formulations. This overview highlights standout products and key criteria to match your goals.

Below is a snapshot of leading toothpastes evaluated by cavity protection, surface stain removal, enamel safety, sensitivity control, and value for money.

Brand & Core Focus Cavion Defense (Fluoride Level) Stain Removal & Whitening Strength Enamel Safety (Abrasion) Sensitivity Relief
Crest 3D White Professional Effects 1100 ppm Sodium Fluoride Strong polishing for surface stains Medium-High relative RDA Moderate; focus on whitening
Colgate Sensitive Pro-Relief 1450 ppm Sodium Fluoride Basic stain removal Low RDA, gentle daily use Rapid relief claimed by many users
Sensodyne Pronamel 1450 ppm Sodium Fluoride Moderate stain control Low RDA, enamel-safe formula Strong enamel + dentin protection
Tom’s of Maine Antiplaque & Whitening 1000 ppm Sodium Fluoride (natural source) Natural mild whitening from silica Low RDA, natural abrasives Moderate; focus on gentle care

2017 Whitening Toothpaste Innovations

In 2017, whitening toothpastes leaned on polishing agents and low-level chemical systems to lift surface stains without aggressive bleaching. Users sought options that balanced visible results with enamel safety.

Formulations emphasized silica and safer peroxide alternatives available over the counter. Products like Crest 3D White Professional Effects remained top performers for surface stain removal when used twice daily.

Dentists noted that realistic expectations were crucial; these toothpastes worked on extrinsic discoloration rather than deep intrinsic changes. Combining a whitening toothpaste with a blue-light toothbrush or periodic in-office care could amplify perceived brightness over time.

Best Toothpaste for Sensitivity in 2017

Rapid Relief Formulas

Toothpastes such as Colgate Sensitive Pro-Relief and Sensodyne Pronamel dominated recommendations for dentin hypersensitivity. They combined high fluoride levels with potassium nitrate or stannous fluoride to block nerve pathways quickly.

Enamel-Protecting Options

Sensodyne Pronamel stood out for acid-protection and enamel rehardening, making it ideal for patients with erosion concerns. Low-abrasion formulas ensured daily comfort without amplifying sensitivity.

Natural and Eco-Conscious Choices in 2017

Shoppers increasingly turned to brands like Tom’s of Maine for naturally derived fluoride and minimal synthetic additives. These toothpastes used plant-based ingredients and recyclable packaging to appeal to environmentally aware buyers.

While natural formulas were gentle, users were reminded to check fluoride content to ensure cavity protection. Products with 1000 to 1450 ppm sodium fluoride met standard preventive guidelines for adults and children over six.

Daily Care and Clinical Guidance

Proper use mattered as much as product choice in 2017. Dentists recommended brushing for two minutes, twice daily, and waiting 30 minutes after acidic foods or drinks to protect enamel.

Pairing the right toothpaste with a suitable toothbrush and interdental cleaning supported long-term oral health. Individuals with crowns, orthodontics, or restorations benefited from fluoride toothpastes specifically designed for those needs.

2017 Recommendations and Takeaways

  • Prioritize fluoride concentration between 1000 and 1450 ppm for effective cavity defense.
  • Select low-abrasion (low RDA) formulas if you have enamel erosion or sensitivity issues.
  • Match product type to your primary goal: rapid sensitivity relief, surface stain removal, or natural ingredients.
  • Follow brushing duration and technique guidance to maximize toothpaste benefits.
  • Consult your dentist for personalized recommendations, especially with restorations or orthodontic appliances.

FAQ

Reader questions

Which toothpaste worked best for sensitivity relief in 2017?

Colgate Sensitive Pro-Relief and Sensodyne Pronamel were frequently recommended for rapid, reliable sensitivity relief with strong enamel protection.

Can whitening toothpastes in 2017 damage enamel?

Formulas with moderate abrasiveness and low RDA values minimized wear; Crest 3D White Professional Effects delivered results while balancing enamel safety when used as directed.

Are natural toothpastes with fluoride safe for cavity prevention?

Yes, natural options like Tom’s of Maine Antiplaque & Whitening can be safe and effective if they contain 1000–1450 ppm fluoride sourced from natural deposits.

How should I choose between sensitivity and whitening toothpastes in 2017?

If sensitivity is your main concern, prioritize fluoride-rich desensitizing formulas; if whitening is primary, choose low-abrasion polishing pastes and align expectations with surface-stain removal.

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