Mrs Fields has long been a recognizable name in cookies, snacks, and gift boxes across shopping malls and airports. Many travelers and online shoppers still wonder, is Mrs Fields still in business today, and how does the brand operate now?
The company has shifted from its mall-focused origins while keeping its classic cookie aroma in digital form. This overview breaks down the current status, product offering, and where to find Mrs Fields items today.
| Brand Status | What It Means | Where to Shop |
|---|---|---|
| Active Operations | Continues selling cookies and gifts under licensed agreements | Online store, select retailers, airports, and corporate locations |
| Product Focus | Core items include cookies, brownies, gift baskets, and seasonal offerings | Gift bundles, ecommerce, and limited-time menu items |
| Business Model | Mix of owned stores, licensed partners, and direct-to-consumer sales | Corporate stores, licensed outlets, and online fulfillment |
| Recent Changes | Reduced mall presence, stronger online and corporate footprint | Streamlined locations and expanded national shipping options |
Current Store Locations and Corporate Operations
Owned Stores and Flagships
Mrs Fields maintains a focused footprint with company-owned stores in key airports, train stations, and tourist areas. These locations serve as brand showcases and offer fresh-baked cookies and exclusive gifts.
Licensed Partners and Malls
In other venues, the brand operates through licensed partners, which may include kiosks or smaller mall outlets. Availability varies by region and by the traffic patterns of each property.
Product Lines and What They Sell Today
Signature Cookies and Seasonal Items
The menu still features classic chocolate chip cookies alongside newer seasonal flavors and limited-time offerings. These items are available in stores and through online gift orders.
Gift Baskets and Corporate Options
Mrs Fields offers curated gift baskets, fruit arrangements, and corporate-friendly packages for holidays and employee rewards. These bundles are designed for both immediate delivery and nationwide shipping.
Digital Presence and Online Shopping Experience
Ecommerce Site and Shipping
The official Mrs Fields website supports nationwide shipping, enabling customers to order cookies and gifts without visiting a physical location. Tracking and gift messaging are included at checkout.
Mobile App and Loyalty Program
An updated mobile app helps users find nearby Mrs Fields locations, place pickup orders, and earn rewards on cookie and snack purchases. Push notifications highlight new items and seasonal promos.
Marketing, Brand Renewals, and Public Perception
Rebranding and Visual Identity
Refresh efforts have streamlined signage, packaging, and digital imagery to emphasize quality ingredients and a more modern look while honoring the classic cookie legacy.
Promotions and Partnerships
Collaborations with travel hubs, hotels, and corporate accounts keep the brand visible in high-traffic settings. These partnerships focus on bundled offers and exclusive airport editions.
Where to Buy and How to Stay Updated
- Visit the official Mrs Fields website for current store hours and shipping details
- Download the mobile app to access digital coupons and order ahead
- Check airport directories for updated Mrs Fields locations during travel
- Sign up for email alerts to catch seasonal launches and holiday gift bundles
FAQ
Reader questions
Are there still Mrs Fields stores in malls today?
Many traditional mall locations have closed or transitioned to licensed arrangements, but the brand remains active through corporate stores, airport locations, and online sales.
Can I order Mrs Fields cookies for same-day delivery?
Same-day delivery is available in select metro areas via partner services and the official site, with standard shipping options for orders placed later.
Do the cookies still taste like they used to?
Recipes have been refined over time, but many customers report that the classic chocolate chip and oatmeal cookies retain the familiar, warm flavor they remember.
What happens to gift cards and rewards if a store closes nearby?
Gift cards and digital rewards can typically be used at any active Mrs Fields location or online, ensuring value even if a specific store closes.