Kelli Finglass has been a central figure in the direction of the Dallas Cowboys Cheerleaders for many years, and questions about her current role frequently appear online. This piece clarifies her present status, recent activities, and ongoing influence within the organization.
Below is a detailed overview of Kelli Finglass, including her title, career timeline, responsibilities, and how her role aligns with the modern direction of the DCC.
| Name | Role | Tenure | Key Responsibilities |
|---|---|---|---|
| Kelli Finglass | Director | 2001 – Present | Creative direction, auditions, training, brand management, and public representation of the DCC |
| Jerry Jones | Owner / Executive | 1989 – Present | Oversight, major business decisions, and public alignment of the franchise |
| Tom Currie | President & CEO | 2020 – Present | Day-to-day operations, business growth, and partnership strategy |
| Leigh Anne Sheets | Chief Brand Officer | 2022 – Present | Brand strategy, marketing campaigns, and fan engagement initiatives |
Current Leadership Status of Kelli Finglass
As of 2025, Kelli Finglass continues to serve as Director of the Dallas Cowboys Cheerleaders. She oversees all aspects of the squad’s creative and operational performance and remains the public face of the program during games, events, and national media appearances.
Her long tenure has allowed her to modernize the DCC while preserving traditions, ensuring that the squad maintains its status as one of the most recognized performance groups in sports entertainment.
Responsibilities and Day-to-Day Involvement
Kelli Finglass handles a diverse range of duties that extend beyond choreography. Her role includes selecting new members, designing routines, managing media commitments, and representing the DCC at corporate and community events.
She works closely with the Cowboys’ front office to align the cheer program with the team’s broader business and branding objectives, making her a key strategic leader rather than only a performance manager.
Public Appearances and Media Presence
Kelli Finglass frequently appears in documentaries, interviews, and promotional materials that highlight the DCC’s impact. Her visibility reinforces the professionalism and athleticism of the squad.
Through these platforms, she communicates the evolution of the Cheerleaders’ role, from game day performances to national brand ambassadors and digital content creators.
Organizational Structure and Decision-Making Authority
Within the Cowboys’ organizational hierarchy, Kelli Finglass reports to senior leadership and has direct influence over creative, casting, and operational decisions related to the DCC.
This level of authority ensures that the cheer program can adapt quickly to new opportunities in branding, digital media, and fan engagement without lengthy approval cycles.
Key Takeaways
- Kelli Finglass is still the Director of the Dallas Cowboys Cheerleaders as of 2025.
- She has led the program since 2001 and continues to shape its creative and strategic direction.
- Her responsibilities include casting, choreography, media representation, and cross-department collaboration.
- She plays a prominent role in public-facing campaigns, documentaries, and national broadcasts.
- Understanding her ongoing role clarifies how the DCC maintains its high profile and operational excellence.
FAQ
Reader questions
Is Kelli Finglass still the director of the Dallas Cowboys Cheerleaders in 2025?
Yes, Kelli Finglass remains the Director of the Dallas Cowboys Cheerleaders as of 2025, continuing to lead the program she has shaped for over two decades.
How long has Kelli Finglass led the Dallas Cowboys Cheerleaders?
Kelli Finglass has been the Director of the Dallas Cowboys Cheerleaders since 2001, marking more than two decades of leadership and innovation within the organization.
Who oversees the business side of the Dallas Cowboys Cheerleaders?
The business operations of the Dallas Cowboys Cheerleaders are overseen by the Cowboys’ executive team, including President Tom Currie and Chief Brand Officer Leigh Anne Sheets, while Kelli Fingglass focuses on creative and performance leadership.
Does Kelli Finglass participate in casting and auditions?
Yes, Kelli Finglass plays a direct role in the audition process, final casting decisions, and the ongoing development of current and prospective cheerleaders.