Investing in SoFi can help you grow your digital assets while accessing a modern brokerage experience designed for everyday investors. This guide walks you through how to get started, compare options, and manage your portfolio with confidence.
Use the structured overview below to quickly compare key aspects of the SoFi investing platform, including cost, security, and account features.
| Account Type | Fees | Security Features | Best For |
|---|---|---|---|
| SoFi Invest® Active | No management fees, 0.15% advisory fee for automated investing | FDIC deposit insurance, encryption, two-factor authentication | Hands-off investors who want automated portfolio management |
| SoFi Invest® Automated | 0.30% advisory fee, no trading fees | Same security standards, automated rebalancing | Beginners seeking low effort portfolio allocation |
| SoFi Cash Management | No fees, 0.50% APY on balances | FDIC sweep network, real-time notifications | Everyday cash needs with earning potential |
| Brokerage Account | $0 commissions, ETF and stock trading fees waived | Account protection, SIPC coverage up to $500,000 | Active traders who want full control |
Getting Started with SoFi Invest
The first step to invest in SoFi is creating an account and linking a payment method. You can open an account directly from the SoFi app or website in minutes, providing basic personal and financial information. Once your identity is verified, you fund your account and choose between automated investing or building a custom portfolio.
Understanding the different account structures helps you align your investment strategy with your goals. SoFi offers both active and automated investment options, each with different fee structures and levels of involvement. Choosing the right account type early on reduces friction when you start placing trades and manage your positions later.
Comparing Investment Options on SoFi
Stocks, ETFs, and Crypto
SoFi provides access to thousands of stocks and ETFs, allowing you to build diversified equity portfolios. You can also trade cryptocurrencies on the platform, integrating digital assets into a broader investment strategy. Each asset class carries different risk levels, so you should match your selections to your time horizon and risk tolerance.
Automated Investing vs Active Trading
Automated investing on SoFi uses algorithms to build and periodically rebalance a portfolio tailored to your goals. Active trading gives you full control, letting you research and execute each buy and sell decision. Reviewing performance metrics and adjusting your approach regularly helps you stay aligned with your financial objectives.
Account Types, Fees, and Security
Fee Structures and Earning Features
SoFi generally does not charge commissions for stock and ETF trades, making it cost-effective for frequent traders. Automated portfolios carry an advisory fee, while the Cash Management account can earn interest on idle cash. Comparing these costs against your expected trading volume and balance helps you pick the most economical setup.
Security and Customer Support
Security on SoFi includes encryption, two-factor authentication, and FDIC deposit insurance for eligible cash balances. Responsive customer support and intuitive tools for monitoring activity add layers of protection and convenience. Strong security practices protect your data and assets as you learn how to invest in SoFi over time.
Building and Managing Your Portfolio
Diversification and Rebalancing
Diversifying across sectors, asset classes, and risk levels can reduce volatility in your portfolio. SoFi tools make it easier to monitor allocations and trigger rebalancing when targets drift. Consistent reviews and small adjustments over time may improve risk adjusted returns and keep your strategy on track.
Research Tools and Educational Resources
Access to research reports, analyst insights, and educational content helps you make more informed decisions. SoFi provides market summaries, financial news, and learning modules that build investing confidence. Using these resources regularly supports better timing and more thoughtful trade execution.
Next Steps for Investing on SoFi
- Open and verify your SoFi account, then fund it using a linked bank account or debit card.
- Compare account types to select the structure that matches your goals, whether automated or active trading.
- Set your investment strategy, diversify across asset classes, and enable automatic rebalancing if using automated plans.
- Use research tools and educational materials to refine your analysis before each trade.
- Monitor performance regularly, adjust allocations as needed, and stay aware of fee structures and security features.
FAQ
Reader questions
What are the fees for automated investing on SoFi?
The automated investing plan charges a 0.30% advisory fee based on assets under management, with no trading fees for stocks and ETFs.
Can I trade cryptocurrencies on SoFi?
Yes, you can buy, sell, and hold cryptocurrencies on SoFi with competitive spreads and integrated wallet features.
Is my money protected if I hold cash in SoFi Cash Management?
Cash in SoFi Cash Management accounts is swept across FDIC member banks, providing eligibility for FDIC insurance through the sweep network.
How often does SoFi rebalance an automated portfolio?
SoFi automatically rebalances automated portfolios periodically, typically in response to market moves or when allocations drift from target settings.