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How Much Were Tickets for Super Bowl 1? The Original Cost Breakdown

Super Bowl 1 was the first championship game between the NFL and AFL, played on January 15, 1967, setting the stage for what would become a defining cultural moment in sports.

Mara Ellison Jul 31, 2026
How Much Were Tickets for Super Bowl 1? The Original Cost Breakdown

Super Bowl 1 was the first championship game between the NFL and AFL, played on January 15, 1967, setting the stage for what would become a defining cultural moment in sports.

Ticket pricing for this historic event reflected the novelty of the matchup, with official prices ranging from twelve to fourteen dollars, while modern resale and auction values highlight its enduring legacy.

Ticket Type 1967 Official Price 2024 Estimated Value Notes
Lower Bowl $12 $800–$2,500 Prime sideline proximity
Mid-Level Seating $10 $600–$1,500 Center field views
Upper Deck $8 $400–$800 Covered seating available
Box Seat $14 $3,000–$6,000+ Premium hospitality

Historical Context of Super Bowl 1

The game matched the Kansas City Chiefs against the Green Bay Packers in a contest designed to prove the viability of the merger between the rival leagues.

Early television negotiations and regional broadcasts shaped how fans accessed the event, while stadium logistics at the Los Angeles Coliseum influenced capacity and pricing strategy.

Ticket Pricing Structure in 1967

Official Prices and Distribution

Organizers set ticket prices deliberately low to encourage mainstream attendance, with the goal of positioning the game as family friendly and widely accessible.

Secondary Market Reaction

Scalper activity emerged quickly, driven by high demand and limited supply, pushing resale prices significantly above the original face value for premium sections.

Seating and Venue Details

Los Angeles Coliseum Configuration

The temporary expansion of seating and installation of luxury boxes helped define the premium ticket categories available for the event.

Viewing Experience by Section

Lower bowl tickets offered clear sightlines to the 50 yard line, while upper deck options provided broader coverage at a reduced price point.

Legacy and Collectibility

Over time, Super Bowl 1 tickets transformed from simple admissions into sought after collectibles, often displayed in framed cases or sports memorabilia exhibits.

Authenticity and original artwork contribute heavily to current market prices, with verified tickets commanding substantial premiums in auctions.

Key Takeaways on Super Bowl 1 Ticket Value

  • Official 1967 prices were modest but historically significant
  • Modern values reflect rarity, condition, and collector demand
  • Lower bowl and box seats command the highest premiums
  • Authentication is essential for high value transactions
  • Understanding seating charts helps assess market pricing

FAQ

Reader questions

How much did a ticket originally cost for Super Bowl 1?

Official tickets ranged from $8 to $14 depending on seating section, with box seats at the high end of the scale.

What factors drove ticket prices higher after the game?

Scarcity, historical significance, and collector interest increased secondary market values far beyond the original face prices.

Which seating section offered the best view at Super Bowl 1?

Lower bowl center field locations provided the most balanced viewing experience for fans attending in person.

Are surviving Super Bowl 1 tickets still valuable today?

Verified tickets in good condition can be worth hundreds to thousands of dollars, depending on seating and provenance.

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