Mark McCann built a multi million dollar financial services business by combining disciplined underwriting with aggressive digital marketing. His firm focuses on invoice finance and working capital solutions for growing SMEs, turning slow paying invoices into immediate cash flow.
Below is a structured overview of how McCann created and scaled his company, followed by deep dives into product, engine optimization, and brand positioning.
| Key Metric | Current | 2020 | 2017 |
|---|---|---|---|
| Company Name | Simply Cashflow | Simply Cashflow | Bridge Finance Partners |
| Platform Focus | Invoice Discounting & Spot Loans | Invoice Finance & Term Lending | Asset Based Lending |
| Monthly Disbursements | $45M | $18M | $6M |
| Client Base | 2,800+ SMEs | 1,400+ SMEs | 350+ Corporates |
| Revenue Model | Origination Fees + Interest Spread | Interest Spread Only | Management Fees |
| Key Channel | Direct Online + Broker Network | Broker Led | Corporate Sales |
Product Strategy and Market Position
McCann prioritized invoice finance products with fast turnaround and transparent pricing. By standardizing offers and automating eligibility checks, he reduced manual work and improved approval speed.
Product Tiering
The platform offers three tiers: basic spot funding for urgent cash needs, growth plans for recurring invoice pipelines, and enterprise lines for established corporates. Each tier aligns fee structures with customer usage patterns.
Search Engine Optimization and Digital Engine
Search engine optimization drove scalable, low cost acquisition. McCann aligned blog content, landing pages, and technical SEO with commercial intent terms around invoice discounting and working capital solutions.
Content and Backlink Strategy
Long form guides, case studies, and comparison pages positioned Simply Cashflow as a trusted resource. Strategic backlink outreach to industry portals and newsrooms improved domain authority and click through rates.
Brand Building and Public Narrative
Beyond transactions, McCann built a brand narrative centered on transparency, speed, and founder accessibility. Public speaking, podcasts, and guest articles reinforced authority in the fintech space.
Media and Analyst Engagement
Press releases, awards submissions, and analyst briefings generated earned media. Thought leadership pieces on cash flow risk management differentiated the brand from generic lenders.
Business Model and Revenue Streams
Revenue combines origination fees, interest spreads, and optional value added services such as credit reporting and portfolio analytics. This hybrid model stabilizes cash flow while aligning incentives with client outcomes.
Partnership Ecosystem
Broker networks, accounting firms, and banking partners feed qualified deal flow into the platform. Revenue sharing agreements ensure mutual commitment to onboarding quality and compliance standards.
Core Takeaways on Scaling Invoice Finance
- Standardize funding criteria to speed decisions and reduce manual checks.
- Align product tiers with how clients actually use invoice finance.
- Invest in technical SEO and content depth to capture commercial search demand.
- Build public credibility through speaking, media, and analyst presence.
- Structure hybrid revenue streams to balance volume and profitability.
- Leverage broker and partner networks for scalable, high quality deal flow.
- Maintain rigorous risk controls while optimizing for fast user experience.
FAQ
Reader questions
How does Mark McCann generate revenue from invoice finance?
He earns origination fees when clients onboard, a spread between funding rates and invoice yields, and monthly platform fees for premium analytics and early payment options.
What makes Simply Cashflow different from traditional bank invoice products?
Simply Cashflow differentiates with instant online approvals, transparent fee calculators, and flexible repayment options that adapt to the client’s sales cycle.
How does the platform ensure risk control while funding invoices?
Automated client credit checks, debtor verification, and configurable risk thresholds allow fast funding while protecting against bad debt and fraud.
What role does search engine optimization play in Simply Cashflow growth?
SEO targets high commercial intent queries, driving consistent organic leads that reduce customer acquisition cost and shorten the sales cycle.