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Hailey Bieber's Shampoo Secrets: What She Uses for Healthy Hair

Curious about what shampoo Hailey Bieber uses for her glossy, beachy hair. Celebrity hair routines often set beauty trends, and understanding her go-to shampoo helps you replica...

Mara Ellison Jul 31, 2026
Hailey Bieber's Shampoo Secrets: What She Uses for Healthy Hair

Curious about what shampoo Hailey Bieber uses for her glossy, beachy hair. Celebrity hair routines often set beauty trends, and understanding her go-to shampoo helps you replicate a similar look.

Below is a structured snapshot of her haircare approach, followed by deeper insights into her products, routines, and options inspired by her style.

Brand Shampoo Name Key Benefit Where to Buy Price Range
Bumble and bumble Surf Foam Shampoo Lightweight, volumizing cleanse b-bumble.com, Ulta, Target $36–$39
Bumble and bumble Thickening Dry Shampoo Instant volume and texture b-bumble.com, Ulta, Sephora $39
OUAI Hair Perfector Shampoo Smooth, soft, frizz-free finish ouaihair.com, Sephora, Nordstrom $38
Stylist Collective Everyday Shampoo Gentle daily cleanse for fine hair stylistcollective.com, Ulta $28

Hailey Bieber’s Signature Beachy Volume

Hailey Bieber often appears with loose, voluminous waves that look effortless. To achieve this, she relies on shampoos that cleanse without stripping, while adding grip and movement for sculpted, lived-in texture.

Surf Foam Shampoo From Bumble and bumble

Among the shampoos linked to Hailey Bieber, Bumble and bumble Surf Foam Shampoo stands out. This formula delivers a lightweight cleanse that enhances natural wave and adds root lift without weighing strands down.

Texture and Hold

Surf Foam creates soft, touchable texture, making it easier to shape and refresh second-day hair. The flexible hold supports her signature undone style while keeping the shape intact.

Hair Health and Maintenance

Maintaining healthy-looking hair is central to the Hailey Bieber hair routine. She pairs gentle shampoos with conditioners and occasional treatments to keep strands strong, shiny, and easy to style.

Rinsing and Technique

Focus on thorough rinsing and avoiding heavy silicones, which can cause buildup. A clean scalp foundation supports consistent volume and natural movement in her hairstyles.

Alternative Shampoos and Brands

If you want to explore other options similar to what Hailey Bieber uses, several brands match her focus on texture, movement, and hair health.

  • Bumble and bumble Thickening Dry Shampoo for instant volume between washes
  • OUAI Hair Perfector Shampoo for smooth, frizz-free softness
  • Stylist Collective Everyday Shampoo for a gentle, affordable daily cleanse
  • Kérastase Specifique or Bain Magistral for sensitive scalp care
  • Davines Love Smoothing Shampoo for refined, manageable waves

Professional Stylist Insights

Hailey Bieber’s hairstylist typically builds a haircare plan around lightweight cleansers and targeted treatments. The goal is to enhance natural texture while preserving long-term hair health.

Building Your Own Hailey Bieber Hair Routine

  • Start with a lightweight, volumizing shampoo like Bumble and bumble Surf Foam
  • Use a soft-focus conditioner only on the mid-lengths to ends
  • Incorporate a texturizing spray or sea salt spray for added grip
  • Refresh with a dry shampoo at the roots for instant lift
  • Finish with a flexible hold hairspray to keep waves in place

FAQ

Reader questions

What shampoo does Hailey Bieber use most often for her beachy waves?

She frequently reaches for Bumble and bumble Surf Foam Shampoo, which gives lightweight volume and flexible texture.

Does Hailey Bieber use drugstore shampoo options, or is her routine high end only?

Her core approach is higher end, though she may occasionally use drugstore dry shampoos between washes for added volume.

How often does Hailey Bieber wash her hair to maintain her style?

She typically shampoos every few days, relying on dry shampoo and styling techniques to preserve texture between washes.

Can you replicate Hailey Bieber’s look with a different shampoo brand?

Yes, you can achieve similar beachy, voluminous waves using lightweight shampoos with sea salt or texture-boosting ingredients.

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