Click and learn Tesco transforms how you discover products and promotions by bringing shop floor navigation directly to your phone. This approach combines in-store wayfinding with rich content to support smarter, faster shopping trips.
Designed for everyday UK shoppers, the experience highlights key departments, value ranges, and time-sensitive offers so you can focus on what matters. The interface balances simplicity with detail, helping you move from browse to basket with minimal friction.
| Feature | What It Does | User Benefit | Availability |
|---|---|---|---|
| Interactive Store Map | Shows departments, aisles, and clickable hotspots | Reduces search time and wrong turns | Online and in Tesco app |
| Personalised Recommendations | Suggests items based on basket and past behaviour | Increases discovery of relevant products | For registered users with consent |
| Promotion Alerts | Delivers time-limited offers relevant to your route | Helps capture value during shop | Push and in-app notifications |
| Product Details & Reviews | Displays specifications, ingredients, and ratings at point of interest | Supports confident, informed decisions | Linked to each map hotspot |
How Click and Learn Enhances Your In Store Journey
Click and learn Tesco turns each aisle into an interactive lesson by overlaying helpful guidance directly on the map. You can tap a section to see where brands are located, read concise summaries, and watch short clips that explain promotions or new product ranges.
The system learns from aggregate, anonymised behaviour to refine suggestions and highlight high traffic areas. Instead of overwhelming you with data, it focuses on what is most likely to help you complete your shop more efficiently and with greater satisfaction.
Because the experience is tied to store zones rather than generic categories, guidance remains contextually relevant. Whether you are restocking weekly basics or exploring a new department, the path adapts to your goals while respecting your pace.
Navigating the Interactive Store Map
The interactive store map serves as the central control for click and learn Tesco, displaying departments from entrance to checkout in a clear visual hierarchy. Each zone uses colour coding and intuitive icons to signal product type, price band, and whether an item is in stock.
You can switch between views such as quick shop, recipe mode, or bulk buy planning, and the map will reroute you to the most efficient sequence. Hotspots highlight where to slow down, with extra content such as how to store items, sustainability notes, and allergy information available with a tap.
For first time users, a brief onboarding walkthrough demonstrates how to add items to your list, set budget alerts, and follow the recommended path. This lowers the barrier to adoption and encourages consistent use across visits.
Personalisation and Data Responsibly
Click and learn Tesco uses opt in data to tailor guidance, such as prioritising products you regularly buy or surfacing alternatives when your preferred item is out of stock. Personalisation is balanced with transparency, giving you control over how your data shapes the experience.
Privacy settings allow you to review, adjust, or pause data based preferences without losing access to core map functionality. Clear explanations accompany each choice, so you understand why a recommendation appears and how it connects to your shopping behaviour.
The underlying infrastructure emphasises performance and reliability, with offline support for list viewing and resilient caching to handle busy shopping periods. This ensures the experience remains smooth even when in store connectivity fluctuates.
Product Discovery and Promotions
Beyond navigation, click and learn Tesco surfaces timely promotions at the moment they matter most in your route. Whether it is a multi buy offer in snacks or a recipe bundle in fresh produce, the system highlights opportunities that align with your stated goals.
Each promotion includes concise context, such as eligibility rules and duration, so you can decide quickly whether to act. Integration with your basket means qualifying offers are flagged early, reducing the need to mentally track complex conditions.
By linking promotions to real time stock data, the platform minimises disappointment and supports a realistic view of availability. Over time, this reinforces trust and encourages repeat engagement with the tool.
Maximising Your Use of Click and Learn
- Start with a clear shopping list to let the route optimisation do the heavy lifting.
- Enable push notifications so you receive time sensitive promotion alerts as you shop.
- Switch between store map views to match goals such as quick replenishment or recipe planning.
- Review privacy settings periodically to ensure your data usage aligns with expectations.
- Provide feedback through the app to help refine hotspot accuracy and content relevance.
- Use recipe mode to discover complementary products and avoid multiple trips.
FAQ
Reader questions
How do I start using click and learn on my phone?
Open the Tesco app, sign in to your account, and select click and learn from the store tools. Enable location services and push notifications for the best experience, then follow the brief walkthrough to set up your first shopping list.
Can I use the interactive map without being logged in?
You can browse basic map and department information without logging in, but personalisation, promotion alerts, and list saving require a registered account and agreed permissions.
Will my data be shared with third parties for advertising?
Data used to improve click and learn is processed in line with Tesco privacy policy. You can review and adjust sharing choices in your account settings at any time, and core navigation works regardless of these preferences.
Does the map work in every Tesco store in the UK?
The feature is rolled out across the majority of larger Tesco stores, with ongoing updates to cover additional locations. Store specific availability is indicated when you select a site in the app or on the website.