Black Friday TV deals in 2023 delivered competitive discounts on 4K, QLED, and OLED models from Samsung, LG, and Sony. Shoppers who tracked price drops and retailer promos found significant savings on large screen sets for movies, sports, and gaming.
Below is a structured overview of TV sizes, panel types, typical discounts, and realistic price drops you could expect during the 2023 Black Friday shopping window.
| Brand | Model | Panel Type | Typical Black Friday Discount | Estimated Final Price |
|---|---|---|---|---|
| Samsung | QN85C Neo QLED | Neo QLED | 10–18% off | $1,199–$1,599 |
| LG | B3 OLED | OLED | 15–25% off | $1,098–$1,399 |
| Sony | X90L LED | LED | 12–20% off | $698–$898 |
| TCL | 6-Series QLED | QLED | 20–30% off | $498–$648 |
| Hisense | U8N 4K | LED | 25–35% off | $398–$498 |
Best Smart TV Brands for Black Friday 2023
Samsung QLED and Tizen Ecosystem
Samsung offered strong value on QLED models with higher peak brightness and good color accuracy. Many bundles included soundbars or extended warranties, which improved perceived value for living room setups.
LG OLED and webOS Features
LG focused on OLED panels that delivered perfect blacks and wide viewing angles. Deep discounts on B3 and earlier C series models made premium picture quality more accessible during Black Friday week.
Price Drop Patterns by TV Size
43 to 55 Inch Segment
Mid-size models saw aggressive pricing, especially from TCL and Hisense. Entry-level 4K smart TVs in this range often dropped below $500, appealing to budget-conscious buyers upgrading from smaller screens.
65 to 77 Inch Segment
This size range became the new mainstream, with multiple $1,000–$1,500 options from Samsung and Sony. Shoppers prioritized larger screens for immersive viewing, and Black Friday deals frequently undercut summer prices by $150–$300.
What to Check Before Buying a Black Friday TV
- Confirm native panel type, such as OLED, QLED, or high-end LED, because this affects contrast and viewing angles.
- Verify full price, sale price, and any rebate steps to ensure the advertised discount is accurate.
- Check HDMI 2.1 features like VRR and ALLM if you play next-gen consoles or care about gaming performance.
- Review port selection, including HDMI and USB, to support soundbars, streaming devices, and future upgrades.
- Look at energy efficiency labels and local warranty options, which reduce long term ownership costs.
Tech Specs and Feature Highlights
Mini LED and Full Array Local Dimming
Higher end models used Mini LED or full array local dimming to improve contrast compared to standard LED backlights. These technologies helped reduce blooming and preserved detail in dark scenes, even in well lit rooms.
Gaming and Connectivity Features
Many 2023 TVs emphasized low input latency, 120Hz refresh rates, and HDMI 2.1 support. These features benefited PlayStation 5 and Xbox Series X users who wanted smoother gameplay and better compatibility with next generation accessories.
Key Takeaways for Black Friday TV Shopping
- Plan your room size and ideal viewing distance to choose the right TV size instead of chasing the biggest screen.
- Compare panel technologies, because OLED, QLED, and high-end LED each suit different lighting conditions and content types.
- Track historical pricing tools and retailer promos to identify genuine Black Friday deals and avoid inflated discounts.
- Prioritize HDMI 2.1 and gaming features if you own next generation consoles and care about smooth, low latency gameplay.
- Factor in extended warranties, bundle accessories, and energy efficiency to lower total cost of ownership over time.
FAQ
Reader questions
Which TV size offers the best value during Black Friday 2023?
65 inch models delivered the best overall value, balancing price, immersion, and fit for most living rooms, with several strong deals from Samsung, LG, and Sony.
Are OLED TVs worth the extra cost compared to QLED models?
Yes, if you prioritize perfect blacks, wide viewing angles, and faster response times, OLED provides premium picture quality that justifies the higher price for critical viewers.
Do gaming features like HDMI 2.1 matter on Black Friday TVs?
They do, especially for console gamers; look for VRR, ALLM, and low input delay to get smooth gameplay, and future proof your setup for upcoming titles and hardware.
How can I avoid fake discounts and ensure real savings?
Compare the Black Friday price to the retailer’s average price for the past 90 days, check multiple sources, and watch for bundle offers that inflate perceived value without real savings.